Tag Archives: advertising

eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading

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Creative Consumers Have a Lot to Share About Beauty

With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading

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Are People Really Afraid of The Future?

Why do so many artists and even brands communicate dystopia nowadays? I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future. Of course, there are many reasons for people … Continue reading

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Can You Be Creative When You’re Hungry? #HungryMistakes #Snickers #Crowdsourcing

Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s … Continue reading

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This Dating Website « Cheated » On Its Branding, With The Help Of eYeka’s Community

Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive … Continue reading

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ADK’s @MasayaHaraguchi About Collaborating With Consumers

Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading

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Watch @FPetavy and @JoelCere Present eYeka’s #CSReport2015 Findings at @CrowdWeek (VIDEOS)

In the last months, eYeka presented the findings of the Crowdsourcing Trend Report at Crowdsourcing Week. We have been involved with Crowdsourcing Week since the first days of the series, which has turned into a truly global, inspiring set of … Continue reading

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