Tag Archives: advertising

How NESCAFÉ Has Revolutionized Its Content Strategy For Millenials

In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ … Continue reading

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Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts

What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading

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Here Are Some Very Creative Brand Activation Campaigns

In the digital world, more and more brands look to create buzz around their names. Because TV ads are expensive, marketers look for ways to have their brands’ names on everyone’s lips – through savvy activation (which refers to all … Continue reading

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Season’s Greetings from eYeka And My Top 10 Crowdsourced Campaigns of 2014

Dear eYeka friends, As 2014 is coming to a close, this is the time to step back. As you know, we are passionate about crowdsourcing and co-creation at eYeka. And what a year it will have been! The world’s biggest … Continue reading

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The Top 10 Crowdsourcing Campaigns of 2014

The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing. To illustrate that fact, we would like to share our top global crowdsourcing campaigns … Continue reading

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The Winning eYeka Spot For @AssoAIDES Is Broadcasted on French TV #WAD2014 #CloseTheGap

It’s World Aids Day 2014 (#WAD2014) today, an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. To celebrate this important day, we … Continue reading

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Coca-Cola China Is Asking eYeka’s Community For Refreshing Advertising Ideas

To find novel and creative ways to communicate what Coca-Cola’s great taste means to consumers, the brand and its advertising agency have partnered with eYeka, the world’s leading creative crowdsourcing platform, asking creative individuals to submit videos as well as … Continue reading

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