Tag Archives: book

Comment Les Marques du Luxe Utilisent le Crowdsourcing

Les marques de luxe n’utilisent pas le crowdsourcing? Faux. De nombreuses marques comme Hermès, Louis Vuitton (oui!) ou Burberry font appel à la créativité de la foule pour leurs campagnes de communication ou pour impliquer les consommateurs dans leur processus … Continue reading

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Our Review Of The Book Brand Together

What is co-creation? What are its benefits? What are its limits? And most importantly: how do you do co-creation? These are some of the questions tackled by Brand Together, the latest book on co-creation, released earlier this year by Kogan … Continue reading

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Creativity management : Best practices and the case of open innovation

In his book Manager la créativité (French), Thomas Paris analyzes how companies manage creativity. Some of them evolve in creative industries (Hermès, Pixar…), which means that creativity is the main resource to create value ; others leverage creativity for innovation … Continue reading

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A must-read for you: The Power of Co-Creation

For more than a decade, authors around the world have been praising co-creation as a highly effective way to engage with customers and to fuel innovation. The book The Power of Co-Creation, written by renowned academics Venkat Ramaswamy and Francis … Continue reading

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