Tag Archives: brand content

Are People Really Afraid of The Future?

Why do so many artists and even brands communicate dystopia nowadays? I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future. Of course, there are many reasons for people … Continue reading

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These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales

Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of … Continue reading

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Think Of The Value Crowdsourcing Brings To PEPSICO Brands

What would happen if a community of over 330,000 creatives worked on your brand’s challenges in late 2015 or throughout 2016? As you build your innovation pipeline or seek to create consumer-centric communications, think about the value of crowdsourcing.

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Tea Is Fun! A Video Campaign Gives Japanese Tea A Makeover

Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea … Continue reading

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This Consumer-Created #MothersDay Video Got Twice More Shares Than The TVC

Friso Gold was looking to bring its “to do v. today mums” campaign to life with engaging brand videos to create “talkability” among mothers online around the campaign. Friso Gold launched a competition on eYeka, challenging filmmakers and animators to … Continue reading

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AIDES and eYeka Win a « Silver » Prize at Grand Prix du Brand Content 2015

In November 2013, one of the leading HIV/AIDS organizations in Europe, AIDES, launched a contest on eYeka to make people change their mind about the female condom: « Create an original and sharable video that portrays female condoms in an appealing … Continue reading

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Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts

What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading

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