Tag Archives: branding

Creative Consumers Have a Lot to Share About Beauty

With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading

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This Dating Website « Cheated » On Its Branding, With The Help Of eYeka’s Community

Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive … Continue reading

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How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers

To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading

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Think Of The Value Crowdsourcing Brings To PEPSICO Brands

What would happen if a community of over 330,000 creatives worked on your brand’s challenges in late 2015 or throughout 2016? As you build your innovation pipeline or seek to create consumer-centric communications, think about the value of crowdsourcing.

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