Tag Archives: campaign

Tea Is Fun! A Video Campaign Gives Japanese Tea A Makeover

Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea … Continue reading

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This Crowdsourced Campaign Idea For Citigroup’s Banamex Tested 20% Higher Than Others

Banamex, a Citibank Group bank that has been supporting the development of Mexico and its people for over 130 years, was looking for inspiration for its brand communication. In a hunt for fresh ideas, the country’s largest financial institution challenged … Continue reading

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Three eYeka Creators Fetaured in Panasonic’s Latest Campaign

Yesterday, Panasonic Corporation announced the launch of its latest digital campaign for its ultra-high definition VIERA 4KTV. Panasonic’s innovative advertising campaign features original videos by winners of the Viera 4K contest (Niwina and aceblvd from France & JulianCa from Colombia) … Continue reading

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Our Newsletter of February 2014 – The Brilliant Idea of Hyundai’s Global Brand Campaign

Hyundai’s creative agency, Innocean, was looking to bring to life its global brand campaign “Live Brilliant” with fresh creative expressions that show that a car can create special experiences beyond transportation. We challenged the eYeka community to tell us an … Continue reading

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