Tag Archives: case study

What Is The ROI Of Crowdsourcing? eYeka First To Demonstrate How Crowdsourcing Increases Return-On-Marketing-Investment Through Case Studies

Pick one of you favorite consumer brands and chances are that the product you bought or the advertising campaign you watched has been developed with creative input from consumers. In fact, 72 of the World’s biggest brands are already co-creating … Continue reading

Posted in Case Study, Clients, Co-creating companies, Data, Our expertise | Tagged , , , , , , , | Leave a comment

Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

If you learn faster with images than with words, you will find this case study appealing: Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: « Energizing refreshment » through videos, animations, illustrations and photographs that could be used in … Continue reading

Posted in Case Study, Uncategorized | Tagged , , , , | 3 Comments