Tag Archives: co-creation

eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading

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These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales

Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of … Continue reading

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ADK’s @MasayaHaraguchi About Collaborating With Consumers

Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading

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Think Of The Value Crowdsourcing Brings To MONDELEZ Brands

Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.

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The Quirkiest eYeka Video (Ever?)

In 2012, we launched a contest called « eYeka Story » in which we asked our community members to tell the eYeka story in a visually creative, thought-provoking and engaging ways so that everyone understands how eYeka can change the world for … Continue reading

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Conférence : Quelles Collaborations Entre Communautés d’Innovation et Entreprises ?

Et si l’innovation de demain résidait dans les nouvelles formes de collaborations entre les entreprises et les communautés d’innovation ouvertes ? Le 31 mars 2015, à 19h à l’Ecole des Mines ParisTech, l’association Dauph’Innov du Master MTI organise la 7ème … Continue reading

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Co-creation: Meet Your Next Phase – Guest Post by @GeorgeCohta

As you know, the term of co-creation was popularized by scholars C.K. Prahalad and Venkat Ramaswamy in their book “The Future of Competition: Co-Creating Unique Value With Customers” published in 2004. We have all heard about the wisdom of crowds, … Continue reading

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