Tag Archives: conference

C’est Le Nord! Rejoignez-nous au #ComEnOrDay2016 à Lille le Mardi 8 Mars

Comment réhabiliter la publicité ? Est-il possible que la publicité émerveille de nouveau et joue son rôle de vecteur des messages de communication commerciale ? Comment la publicité peut-elle encore capter l’attention, séduire et créer de l’adhésion à une marque … Continue reading

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Watch @FPetavy and @JoelCere Present eYeka’s #CSReport2015 Findings at @CrowdWeek (VIDEOS)

In the last months, eYeka presented the findings of the Crowdsourcing Trend Report at Crowdsourcing Week. We have been involved with Crowdsourcing Week since the first days of the series, which has turned into a truly global, inspiring set of … Continue reading

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Conférence : Quelles Collaborations Entre Communautés d’Innovation et Entreprises ?

Et si l’innovation de demain résidait dans les nouvelles formes de collaborations entre les entreprises et les communautés d’innovation ouvertes ? Le 31 mars 2015, à 19h à l’Ecole des Mines ParisTech, l’association Dauph’Innov du Master MTI organise la 7ème … Continue reading

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My Crowdsourcing Week Presentation « How Naïve Experts Can Help Brands Generate Breakthroughs »

Crowdsourcing Week Brussels: How Naïve Experts Can Help Brands Generate Breakthroughs from eYeka Online communities are a wealth of talent, creativity and resources that can elevate brands and its outreach. In this presentation, given at Crowdsourcing Week Brussels on June … Continue reading

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How Crowdsourcing Can Be Used in Food & Drink Innovation

– Yesterday, I had the privilege to present crowdsourcing in the food & drink at the FDIN’s « How do we set up NPD to succeed? » innovation seminar in London. I started by defining crowdsourcing, for which I like Daren Brabham’s … Continue reading

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eYeka Presents Crowdsourcing at #SEMPL15

eYeka was present at SEMPL, the biggest international conference on media trends in the Adriatic region, in Portoroz, Slovenia. I spoke at this international gathering of entertainment, television media, and brand marketing professionals to present the explosion of crowdsourcing and … Continue reading

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“China Connect”: time to engage with Chinese consumers

How can you better understand the Chinese consumer? What drives his motivation? How does he perceive your brand? What are his expectations of your products? What are the best ways to collaborate with Chinese consumers? These issues and more will … Continue reading

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