Tag Archives: consumer

The 7 Plots of Great Consumer-Generated Content

– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading

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7 Facts About Advertising Contests in the « Mad Men » Era

Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading

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