Tag Archives: consumers

How P&G Uses Crowdsourcing To Build The SK-II Brand #ChangeDestiny

A brand can have one thousand ways to picture, express and position itself. However, there is only one thing that matters, which is how the consumers see it. That’s why brands do their best to make consumers fall in love … Continue reading

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What The Future of Money Will Look Like, Envisioned With eYeka’s Community

Financial Services are going through a deep transformation, as new technological capabilities are maturing and a number of newcomers emerge (Square, PayPal, Google Check Out, Apple Pay…). How will e-money, mobile wallets or cryptocurrencies change our habits? Will banks be … Continue reading

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Co-creation: Meet Your Next Phase – Guest Post by @GeorgeCohta

As you know, the term of co-creation was popularized by scholars C.K. Prahalad and Venkat Ramaswamy in their book “The Future of Competition: Co-Creating Unique Value With Customers” published in 2004. We have all heard about the wisdom of crowds, … Continue reading

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Co-Creation as the Powerhouse of the Brand Ecosystem

Nate Elliot, a principal analyst at Forrester said in a blog post titled How To Build An Interactive Brand Ecosystem that “leading your brand with interactive marketing isn’t about choosing one channel over another; it’s about rethinking how all our … Continue reading

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A glimpse into the motivations of eYeka’s creative community (Masters Thesis of Veronica Mart)

The emergence of crowdsourcing platforms transformed the market dynamics. Companies begin to understand that there is a new trend in marketing and are starting to leverage innovative environments where consumers can express themselves and co-create value. The fundamental shift is … Continue reading

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Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

If you learn faster with images than with words, you will find this case study appealing: Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: « Energizing refreshment » through videos, animations, illustrations and photographs that could be used in … Continue reading

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How do you get into your consumers’ good books? By being intimate.

Seasons and preferences may change, but so long as you are selling a product, service – or even a lifestyle, you should know that consumer sovereignty always prevails.  In today’s world, brands are finding it increasingly challenging to capture the … Continue reading

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