Tag Archives: consumers

Why should you engage with the most creative of all consumers?

I did say in my previous entry that today’s entry would be on how Asian brands leverage on co-creation. But in a meeting earlier last week I happened to find myself answering this question: “Why do we choose to engage the … Continue reading

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How creative consumers outperform lead-users in finding new concept ideas

    Last year, we attended ESOMAR’s Qualitative 2010 conference in Barcelona, when Hyve and BMW presented their co-creation experience called Co-Creation Lab. Despite the criticism about the project, this initiative is certainly one of the few serious co-creation campaigns … Continue reading

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But really: Why do people participate in co-creation projects???

Remember Maslow’s motivation theory? According to this author, there are 5 needs that drive humans: physiological needs, safety needs, communal needs, esteem needs and self-actualization needs. The main idea is that some needs must be fulfilled earlier than others. For … Continue reading

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Goodbye labs. Welcome to the real (research) world

Last week eYeka members attended ESOMAR Insight conference in Brussels where we discovered new interesting trends in research methodologies such as video ethnography or consumer engagement in data interpretation. So what did we learn?

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Insights: 10 principles by Johannes Hartmann

“Once established in a company, insights can mean a strategic change of a business », says Johannes Hartmann. Last Monday eYeka followed a webinar “Insight generation – understanding insight driven innovation” organized by ESOMAR market research promotion organisation. The speaker, Johannes Hartmann, Vice-President … Continue reading

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Things we learned from the annual Market Research Exhibition

eYeka members followed an annual SEMO event on 3rd and 4th November held at the Palais de Congrès of Paris. Many market research professionals were invited to share their experiences with those of marketing, media and corporate market research fields. … Continue reading

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