Tag Archives: Content

Le Préservatif Féminin Mis En Scène Par La Communauté @eYeka pour @AssoAIDES

En Novembre 2013, l’organisation française, ‘AIDES’ a lancé son deuxième grand concours sur la plateforme eYeka, communauté mondiale des créatifs. L’objectif du concours est de créer des vidéos pour faire évoluer les mentalités du public sur le préservatif féminin, qui est … Continue reading

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Why crowdsourcing can solve the ‘always-on’ conundrum.

Reckitt Benckiser’s US CMO said recently in an interview to Forbes: « When you are on Facebook, your competitive set is actually not the Unilevers or the Procters of the world, but your uncle’s vacation, your sister’s new baby and all … Continue reading

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Our Newsletter of November 2013: Boosting the Viewership of Listerine’s Youtube Channel

In 2012, Listerine launched a major TVC campaign called Mouth v. Life in the UK. This campaign was supported with a significant investment on Youtube, through a dedicated Listerine channel, generating a staggering 2.5 million views. Creative agency JWT was … Continue reading

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The « Creating, Predicting and Amplifying Video Content That Delivers » Webinar is Online

Earlier this month, we announced and promoted our webinar « Creating, Predicting and Amplifying Video Content That Delivers! » in collaboration with Unruly Media. We’ve had the highest registration of all our past webinars, which shows the high interest around content marketing … Continue reading

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Register to Our Webinar About Creating, Predicting and Amplifying Video Content That Delivers!

How can brands and agencies succeed in creating engaging content that delivers marketing value? After the release of our content marketing whitepaper The Big C, we would like to invite you to a webinar that explains it all!

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KLM’s Halloween Special Powered By eYeka

In our recent white paper on video content marketing we talked about the importance of creating content, as opposed to advertising, to make your message more likely to be seen and shared online. Earlier this year, KLM challenged our community to … Continue reading

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« The Big C » – A Guide To Creating, Predicting And Amplifying Video Content That Will Boost Your Marketing ROI #Cmarketing

Video content drives communities, commerce and increasingly CMO’s agenda. But can brands and their agencies, who have been making ads for over 60 years, succeed in creating engaging, shareable online content that  delivers marketing value? This short whitepaper, written by … Continue reading

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