Tag Archives: creative consumer

Pantene & eYeka – One Creative Idea, Multiple Touch Points, Great Results

“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support … Continue reading

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« Co-creation with the masses does not work », says professor Eric Vernette

Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they discover positive aspects from integrating the client in … Continue reading

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