Tag Archives: creativity

eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading

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Are People Really Afraid of The Future?

Why do so many artists and even brands communicate dystopia nowadays? I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future. Of course, there are many reasons for people … Continue reading

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What These 10-Year-Old Industrial Designers Imagined Will Amaze You #CSInventors #eYeka10

When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. … Continue reading

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The World’s Biggest Creative Playground Turns 10 Years Old #eYeka10

eYeka was founded 10 years ago. Its founders, Gilles Babinet and Franck Perrier had the vision that in the future, everyone would be empowered to make a difference by contributing her or his unique and innovative perspective on the world. … Continue reading

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We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!

In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative … Continue reading

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What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research

On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief … Continue reading

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ADK’s @MasayaHaraguchi About Collaborating With Consumers

Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading

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