Tag Archives: creativity

Strong Voices From eYeka’s Community About Climate Change #COP21

In Paris, on The United Nations’ Climate Change Conference (COP21), Barack Obama, the president of the United States said on a press conference: » This one trend, the climate change, affects all trends… This is an economic and a security imperative that we have … Continue reading

Posted in Contests, Events | Tagged , , , | Leave a comment

How P&G Uses Crowdsourcing To Build The SK-II Brand #ChangeDestiny

A brand can have one thousand ways to picture, express and position itself. However, there is only one thing that matters, which is how the consumers see it. That’s why brands do their best to make consumers fall in love … Continue reading

Posted in Case Study, Clients | Tagged , , , , , | Leave a comment

How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers

To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading

Posted in Newsletter | Tagged , , , , , | Leave a comment

eYeka’s Community Contributes To The Charlie Archive at the Harvard Library

The attacks of January 2015 against Charlie Hebdo in Paris, where eYeka is headquartered, have started a vigorous debate on fundamental issues such as freedom of expression, respect for other beliefs, and the borders of creativity. In line with our … Continue reading

Posted in Community, Contests | Tagged , , | Leave a comment

Tea Is Fun! A Video Campaign Gives Japanese Tea A Makeover

Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea … Continue reading

Posted in Case Study, Newsletter | Tagged , , , , | Leave a comment

This Crowdsourced Campaign Idea For Citigroup’s Banamex Tested 20% Higher Than Others

Banamex, a Citibank Group bank that has been supporting the development of Mexico and its people for over 130 years, was looking for inspiration for its brand communication. In a hunt for fresh ideas, the country’s largest financial institution challenged … Continue reading

Posted in Case Study, Newsletter | Tagged , , , , | Leave a comment

eYeka Creators Rock Cannes Lions 2015

eYeka had the privilege to speak at the prestigious Cannes Lions Festival of Creativity today. Our session » What if your creative director was 25 years old? » was designed to spur agencies and marketers to open up their mind, and their model … Continue reading

Posted in Community, Events | Tagged , , , | Leave a comment