Tag Archives: crowdsourcing

Can You Be Creative When You’re Hungry? #HungryMistakes #Snickers #Crowdsourcing

Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s … Continue reading

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PepsiCo Marketers, Need Fresh Ideas For This Year’s PSP?

Do you need breakthrough innovation ideas for your PSP and/or AOP? We know that this time of the year is a busy period, and our community can bring in some actionable and fresh creativity! In recent years, the eYeka community … Continue reading

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These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales

Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of … Continue reading

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What These 10-Year-Old Industrial Designers Imagined Will Amaze You #CSInventors #eYeka10

When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. … Continue reading

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The World’s Biggest Creative Playground Turns 10 Years Old #eYeka10

eYeka was founded 10 years ago. Its founders, Gilles Babinet and Franck Perrier had the vision that in the future, everyone would be empowered to make a difference by contributing her or his unique and innovative perspective on the world. … Continue reading

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What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research

On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief … Continue reading

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Over 330,000 Creatives Wish You A Happy New Year!

This year, eYeka has helped the world’s leading brands solve their marketing challenges. Among over 200 projects conducted for more than 150 brands, here are some of their testimonials.

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