Tag Archives: crowdsourcing

ADK’s @MasayaHaraguchi About Collaborating With Consumers

Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading

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Strong Voices From eYeka’s Community About Climate Change #COP21

In Paris, on The United Nations’ Climate Change Conference (COP21), Barack Obama, the president of the United States said on a press conference: » This one trend, the climate change, affects all trends… This is an economic and a security imperative that we have … Continue reading

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How P&G Uses Crowdsourcing To Build The SK-II Brand #ChangeDestiny

A brand can have one thousand ways to picture, express and position itself. However, there is only one thing that matters, which is how the consumers see it. That’s why brands do their best to make consumers fall in love … Continue reading

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Think Of The Value Crowdsourcing Brings To Reckitt-Benckiser Brands

None of us can do everything, all the time… Why not ask a global community of over 330,000 creative individuals to work on your Powerbrand’s product innovation challenges in 2016? eYeka uses it’s community as a cost efficient open innovation … Continue reading

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Comment Les Marques du Luxe Utilisent le Crowdsourcing

Les marques de luxe n’utilisent pas le crowdsourcing? Faux. De nombreuses marques comme Hermès, Louis Vuitton (oui!) ou Burberry font appel à la créativité de la foule pour leurs campagnes de communication ou pour impliquer les consommateurs dans leur processus … Continue reading

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Think Of The Value Crowdsourcing Brings To PEPSICO Brands

What would happen if a community of over 330,000 creatives worked on your brand’s challenges in late 2015 or throughout 2016? As you build your innovation pipeline or seek to create consumer-centric communications, think about the value of crowdsourcing.

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Think Of The Value Crowdsourcing Brings To MONDELEZ Brands

Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.

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