Tag Archives: Insights

eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading

Posted in Advertising, Case Study, Crowdsourcing, Trends & prospective, Whitepapers | Tagged , , , , , , , , | Leave a comment

Meet eYeka Express, Our Crowdsourcing Format For Market Research Professionals

Meet eYeka Express, a new crowdsourcing format developed in order to better serve Consumer & Market Insights (CMI) professionals – both within brands, market research and planning departments – who need a fast and affordable crowdsourcing solution for frequent use. … Continue reading

Posted in Newsletter, Products & Services | Tagged , , , | 1 Comment

Co-Creation Forum launches webinar series to discuss experiences and strategies around co-creation

The Co-Creation Forum has been hard at work connecting the worlds leading thinkers, creators, and entrepreneurs. As you may know, it recently launched a private social network, which you can join here. Lately, the Co-Creation Forum has also been profiled … Continue reading

Posted in Events | Tagged , | Leave a comment

Mc Kinsey survey reveals the trickiness of R&D in emerging economies

  Given the recency and the scope of industries surveyed, the 3rd annual survey on Research & Development (R&D) gives high-quality insights about corporate innovation strategies. Mc Kinsey’s report shows that companies still prefer to manage R&D centrally, not only … Continue reading

Posted in Trends & prospective | Tagged , , | 1 Comment

Creative individuals invent the Smartphone of the future

What will smartphones look like in the near future? What role will they have in people’s daily lives? eYeka decided to ask its community of highly creative consumers to share their vision for the next generation of smartphones and to … Continue reading

Posted in Our campaigns | Tagged , , , | 7 Comments

The value of creative crowdsourcing: innovation and authenticity for brands

According to Jeff Howe, who dubbed the term in 2006, crowdsourcing represents « the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the … Continue reading

Posted in Research | Tagged , , , , | 1 Comment

Goodbye labs. Welcome to the real (research) world

Last week eYeka members attended ESOMAR Insight conference in Brussels where we discovered new interesting trends in research methodologies such as video ethnography or consumer engagement in data interpretation. So what did we learn?

Posted in Research | Tagged , , | 1 Comment