Tag Archives: Insights
Last week eYeka members attended ESOMAR Insight conference in Brussels where we discovered new interesting trends in research methodologies such as video ethnography or consumer engagement in data interpretation. So what did we learn?
“Once established in a company, insights can mean a strategic change of a business », says Johannes Hartmann. Last Monday eYeka followed a webinar “Insight generation – understanding insight driven innovation” organized by ESOMAR market research promotion organisation. The speaker, Johannes Hartmann, Vice-President … Continue reading
“Wear perfume wherever you want to be kissed,” said Coco Chanel. St. Valentine’s Day is approaching and many fragrance brands are preparing for the annual celebration of love. While the celebration of St. Valentine around the world becomes more similar, … Continue reading