Tag Archives: marketing

Pantene & eYeka – One Creative Idea, Multiple Touch Points, Great Results

“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support … Continue reading

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C’est Le Nord! Rejoignez-nous au #ComEnOrDay2016 à Lille le Mardi 8 Mars

Comment réhabiliter la publicité ? Est-il possible que la publicité émerveille de nouveau et joue son rôle de vecteur des messages de communication commerciale ? Comment la publicité peut-elle encore capter l’attention, séduire et créer de l’adhésion à une marque … Continue reading

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We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!

In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative … Continue reading

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How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers

To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading

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Think Of The Value Crowdsourcing Brings To MONDELEZ Brands

Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.

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Think Of The Value Crowdsourcing Brings To NESTLÉ Brands

Are you a marketer at NESTLÉ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you finalize your marketing plans, think of the value crowdsourcing can bring.

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85% of the Top 100 Global Brands Use Crowdsourcing – Here’s How

For the first time since 2006, a report takes a step back to look at the evolution of  crowdsourcing over time and help you see clearly. The « State of Crowdsourcing 2015 » trend report uses objective data spanning activity from over … Continue reading

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