Tag Archives: newsletter

How Mondelez Easy Mac Won The Hearts Of Millennials Back

In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop … Continue reading

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How NESCAFÉ Has Revolutionized Its Content Strategy For Millenials

In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ … Continue reading

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How Eurostar Took Its Brand Storytelling To The Next Level

In October 2013, Eurostar launched its « Stories Are Waiting » campaign, in which the brand shared stories of real people and places in London and Paris through a series of TV adverts. As part of this campaign, the brand also launched … Continue reading

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Here’s How Panasonic Made TV Cool For Youths Again

To promote its VIERA 4KTV, an ultra-high definition set with a massive 65-inch screen as the perfect screen to enjoy watching online videos, Panasonic decided to engage with creative people who produce such Youtube videos at the first place. Panasonic … Continue reading

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Our Newsletter of March 2014 – eYeka & Unruly Launch Social Content Solution For Marketers

Marketers are struggling to deliver the high volume of branded social content that social channels demand. According to the 2013 Chief Marketer Social Media Survey, 37% of marketers feel that creating social media content is too time-consuming, while 13% don’t … Continue reading

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Our Newsletter of February 2014 – The Brilliant Idea of Hyundai’s Global Brand Campaign

Hyundai’s creative agency, Innocean, was looking to bring to life its global brand campaign “Live Brilliant” with fresh creative expressions that show that a car can create special experiences beyond transportation. We challenged the eYeka community to tell us an … Continue reading

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Our Newsletter of January 2014: Boosting Awareness of KLM’s Mobile Services

To promote its one-stop mobile travel service to a young, tech-savvy audience across Asian markets, KLM was looking for original videos that would create online buzz. We invited eYeka creators to show us extreme situations that could happen due to … Continue reading

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