Tag Archives: ROI

What Is The ROI Of Crowdsourcing? eYeka First To Demonstrate How Crowdsourcing Increases Return-On-Marketing-Investment Through Case Studies

Pick one of you favorite consumer brands and chances are that the product you bought or the advertising campaign you watched has been developed with creative input from consumers. In fact, 72 of the World’s biggest brands are already co-creating … Continue reading

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François Pétavy, eYeka Talked About Crowdsourcing ROI at the Crystal Apple Festival, Istanbul

A picture worth a thousand words… François Pétavy brought crowdsourcing to Istanbul at the prestigious Crystal Apple Festival (Kristal Elma). The festival topic was « To Make a Difference. »  Fittingly, François showcased numerous case studies showing how crowdsourcing significantly increased the return-on-investment of … Continue reading

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« The Big C » – A Guide To Creating, Predicting And Amplifying Video Content That Will Boost Your Marketing ROI #Cmarketing

Video content drives communities, commerce and increasingly CMO’s agenda. But can brands and their agencies, who have been making ads for over 60 years, succeed in creating engaging, shareable online content that  delivers marketing value? This short whitepaper, written by … Continue reading

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