Tag Archives: social content
The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading →
Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of … Continue reading →
This year, eYeka has helped the world’s leading brands solve their marketing challenges. Among over 200 projects conducted for more than 150 brands, here are some of their testimonials.
Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea … Continue reading →
In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop … Continue reading →
In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ … Continue reading →
I love living in Paris, it is such a beautiful and vibrant city. In this post, which I previously published on my blog, I would like to share a couple of brand videos that star the city of light. My … Continue reading →