Tag Archives: user generated content

Overcoming a Japanese Cultural Taboo with Videos from Lithuania, the USA and France

Do you remember the Help Cancer Patients contest, in which we asked the community to submit videos & animations that encourage cancer patients to share their pain in order to get better treatment? Our client was Shionogi, a major pharmaceutical company … Continue reading

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The 7 Plots of Great Consumer-Generated Content

– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading

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