Tag Archives: value

What is crowdsourcing’s ROI? McKinsey Global Institute reports

The McKinsey Global Institute in its report « The Social Economy: Unlocking Value and Productivity Through Social Technologies » estimates that leveraging social technologies and platforms including crowdsourcing and co-creation could improve productivity of high-skilled knowledge workers by 25% and contribute between … Continue reading

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The value of creative crowdsourcing: innovation and authenticity for brands

According to Jeff Howe, who dubbed the term in 2006, crowdsourcing represents « the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the … Continue reading

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When does co-creation turn into co-destruction ?

The paradigm of co-creation suggests that customers get involved in the processes of companies to contribute with ideas, insights or competencies. Being an operant resource for the organization, customer involvement results in value co-creation. Examples of successful value co-creation are … Continue reading

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