Tag Archives: video content

How P&G Uses Crowdsourcing To Build The SK-II Brand #ChangeDestiny

A brand can have one thousand ways to picture, express and position itself. However, there is only one thing that matters, which is how the consumers see it. That’s why brands do their best to make consumers fall in love … Continue reading

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How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers

To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading

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