
Do you want to motivate more consumers to consider your brand and drive purchase? Activations can be strategic or tactical in nature, in-store, digital or cross-channel. The winning recipe is always rooted in a powerful insight, fresh creativity, and of course, impeccable implementation.
The eYeka ‘inside” approach to activations, means that the eYeka community of creative consumers provide brands and their agencies with dozens of mini ideas for every brief; visualized, articulated and mapped out. These mini-ideas act as a powerful and fluid creative springboard for the Agency, much like a Tissue Session, to accelerate consumer-centric creative development for activations. Continue reading →