eYeka will attend the conference on Social Product Development and Co-creation

In June 2011 eYeka members will participate at the Conference on Social Product Development organized by Product Development and Management Association (PDMA) in partnership with co-creation pioneer Local Motors. Many interesting topics on how to use co-creation with consumers in successful product development and innovation will be covered. Furthermore, following the trend of collaboration with consumers, many successful innovators will attend this event.

Introducing this event in his article “Creating New Marketplace Value in an Era of Collaboration”, PDMA President and Chair Robert E. Johnson describes how companies moved from a creatively closed business model to being open to new ideas: “in the past, many corporate cultures, unwittingly or not, would “kill” new ideas. Today, the cultures of the most innovative companies encourage, support, and proactively seek out new ideas.” Now, companies understand that what Johnson calls “the toxic idea environment” – the business environment that doesn’t allow new ideas from outside – cannot exist anymore. Today, even more so than in the past, innovation is the principle stimulant of growth and competition in the international marketplace: “to achieve the level of innovative growth required, corporate environments had to transform from toxic to supportive and become an incubator to innovative ideas”.

We have entered the era of collaboration, and it becomes an unavoidable necessity to be open to new ideas coming from consumers, stakeholders, partners and employees, to create new value and to enrich the innovation process:


“The organizations that understand that people want to be engaged in the creation of ideas/products – versus being “sold” ideas/products – will be the marketplace “winners” in the future”

Robert E. Johnson, Jr., PDMA President and Chair, and Principal, The Vistera Group

The Conference on Social Product Development and Co-creation will cover the best practices and key points of collaborative innovation:


  • The Value of the Experience: Look at value creation in a new light – understand how value creation is changing and how to capitalize on that change by learning key principles of co-creation that transform traditional products into new mutually valuable experiences
  • Creating Really Big Things: Experience first-hand how companies like Local Motors embrace social product development to redefine traditional business models and design all aspects of their business – not just product design
  • The Maker Movement: Learn how to make niche products mainstream and empower customers to create and build it themselves
  • Customer Interactions: Build rich customer engagement strategies, involving the growth of user-generated communities and networks in the design and development of products and services that deliver value in new ways
  • Thinking Social: Explore the power of social media to ignite collaboration among customers, suppliers and communities – permanently changing the relationship between an organization and its stakeholders
  • Scalable Engagement Platforms: Find out how to companies design platforms to provide places to connect with customers and other stakeholders – expanding opportunities for co-creative engagement



Follow our CEO François Pétavy’s presentation in the Conference on Social Product Development in June 2011  “How to leverage external co-creation communities in new product development process”.

Download conference brochure.



About indre

As Marketing & Evangelization Manager, Indre was one of the thinking heads of eYeka, and allowed us to be on the forefront of co-creation and Innovation topics. Indre studied sociology and communication, is a keen jazz musician, and now works in qualitative market research in Paris.
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