They come from the entire world to share their unique point of views on brands and products. What can an art student from Paris, a housewife from San Francisco and a seller from Beijing have in common? They are all members of eYeka’s creative community. They all receive weekly briefs from global brands seeking engagement on how to innovate their products. They all spend their time and creative energy to find insightful input that could help boost innovation processes.
These 150 000 real people don’t just answer to questions. They are not necessarily end users, but they are able to imagine “what if…”. Having strong empathy skills, these creative community members are able to become stars of their own video talking about the new lipstick, to imagine they talk to a tourist willing to know more about local self care habits, to imagine they are producers of a new smartphone or a totally new chewing gum concept… Creative tasks empower people. They become conceptualists, producers, photographs, filmmakers, designers… Creative-minded consumers mobilise their energy, creativity, and instrumental skills to help brands being forward-thinking innovators.
But why are these 150 000 creative people such enthusiasts? Why would a student spend time creating after classes? Why would a secretary imagine new products after her workday? Follow us to know more about what drives our creative community’s participation… and stay tuned about upcoming innovation contests!
The following infographic gives you some insights about eYeka’s creative community. Enjoy (and don’t hesitate to post comments and reactions) !
