The practice of innovation is changing. Today, firm-centric, R&D-driven models giving way to new platforms of collaboration and co-creation. One of them is eYeka, but to discuss the general topic and the implications that collaborative innovation has, we invite you to join the webinar « How Co-Creation is Transforming Innovation. » Friday, June 03, from 3:00 PM – 4:00 PM (EST).
Presented by Gaurav Bhalla, CEO of Knowledge Kinetics, this webinar will:
- Discuss the nature of collaborative innovation
- Identify market and business developments enabling this transformation
- Draw on a diverse set of case studies to illustrate the practice of collaborative innovation
- Present and discuss a framework for implementation, laced with relevant examples
You can sign up here at http://coforumpdmawebinar.eventbrite.com/. As a gesture of appreciation, the organizers will also be raffling off autographed copies of M. Bhalla’s book Collaboration and Co-creation: New Platforms for Marketing and Innovation to two lucky webinar attendees.
As an added bonus, PDMA has given interested attendees a $50 discount to The Conference on Social Product Development & Co-Creation by entering the Discount Code: COFORUM during registration.
