eYeka to support webinar about « How Co-Creation is Transforming Innovation » with Gaurav Bhalla


The practice of innovation is changing. Today, firm-centric, R&D-driven models giving way to new platforms of collaboration and co-creation. One of them is eYeka, but to discuss the general topic and the implications that collaborative innovation has, we invite you to join the webinar « How Co-Creation is Transforming Innovation. » Friday, June 03, from 3:00 PM – 4:00 PM (EST).

Presented by Gaurav Bhalla, CEO  of Knowledge Kinetics, this webinar will: 

  • Discuss the nature of collaborative innovation
  • Identify market and business developments enabling this transformation
  • Draw on a diverse set of case studies to illustrate the practice of collaborative innovation
  • Present and discuss a framework for implementation, laced with relevant examples

You can sign up here at http://coforumpdmawebinar.eventbrite.com/. As a gesture of appreciation, the organizers will also be raffling off autographed copies of M. Bhalla’s book Collaboration and Co-creation: New Platforms for Marketing and Innovation to two lucky webinar attendees.



As an added bonus, PDMA has given interested attendees a $50 discount to The Conference on Social Product Development & Co-Creation by entering the Discount Code: COFORUM during registration

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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