Why does laughing drive innovation?

If you had told my grandparents when they were 20 years old that one day people would talk and see each other without really meeting each other, they would probably have responded “it’s not possible”. They would also probably have smiled or even laughed at this “idea”, an idea that we call the Internet today.

“How could people from different parts of the world meet if not through their imaginations?” our ancestors might have thought. Indeed, the idea of the Internet still seems like something out of our imaginations. Imagination also plays a big part when we talk about the future and innovation. And often these “what would be if…” ideas make us laugh or at least smile.

We all know that creativity is the driver of innovation. But do we see our home phones as the expression of someone’s creativity? Are smartphones, these new gadgets accompanying us in our daily lives, still perceived as a huge innovation? What seems to us to be totally banal today was the result of creative thinking (and maybe laughing) yesterday. In other words, we don’t invent things without the element of surprise: “What a crazy idea, I would never have thought of it!”, someone probably said, staring at a new cassette recorder about 50 years ago.

« Psychologically, as you joke or “kid” around, you’re embracing the playful nature of the child in you. It’s the part of your psyche that has little tolerance for hearing, “No, it can’t be done” and so responds to such adult drivel with “Why not?”

New and Improved

This example comes from the eYeka contest: “Means of communication of the future”. It makes me laugh. Will my grandchildren laugh too?


Participation in business meetings is possible through the use of implanted information cards and robot management via the internet without leaving home

Lidma, Latvia

I think innovation is more about inventing a new approach to combining old things than inventing totally new things. If it makes you laugh, if it makes you smile, it’s normal:

“Creative thinking exists in the realm of previously unconnected thoughts.  Similarly, making connections between unconnected items is a big part of what makes humor work. »

New and Improved

Good innovators need to break with conventional thinking to find new and creative solutions. This is the role of our creative consumer community: they laugh and play with existing world to invent the future one!




About indre

As Marketing & Evangelization Manager, Indre was one of the thinking heads of eYeka, and allowed us to be on the forefront of co-creation and Innovation topics. Indre studied sociology and communication, is a keen jazz musician, and now works in qualitative market research in Paris.
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