As one of the most recognized and established logos in the world, the Lacoste Crocodile is instantly recognizable to millions of people around the globe. However, Lacoste decided that it was time to evolve their iconic Croc to keep it contemporary.
Who could be better placed than a creative to achieve this? Our community of creative members was asked to create a 30-60 second video or (stop-motion) animation featuring the famous Croc as the brand hero in the story. We wanted our creative community to bring Lacoste’s Croc to life and show him as we’ve never seen before!
In two months, we received many modern, fresh and energizing Croc stories!
Winners were chosen by CEO Michel Lacoste, son of René Lacoste. Client feedback: « Lacoste thanks all participants for their contributions and congratulates the winners on their unique and impressive creations. »
The first prize winner memo said:
« We liked the idea to « unleash the Lacoste Crocodile ». We’ve never made a stop motion film before, so we found with that contest a reason to try it. We had so much fun to compose the different worlds, to write the script and to create the storyboard… but the shooting was our highlight.. after six hours and a lot of patience we’ve create this lovely film. we are so proud. thanks a lot for choosing our project »
Long live the Croc!