eYeka “Sits Atop the Leaderboard” According to Report on Co-Creation Vendors from Leading Independent Research Firm

According to “The Forrester WaveTM: Co-Creation Contest Vendors, September 2011” report, eYeka “sits atop the leaderboard” and is considered “well positioned for future growth.” We were top-ranked for overall current offering, strategy, and market presence with highest scores in customization, client services, product & corporate strategy, and strength of management team.
eYeka was also cited as “…the leader in terms of customization,” and it was noted that eYeka’s “strong professional services help clients get the most out of their projects…”
The first of its kind by Forrester Research, Inc., the report assess the state of the co-creation market. It provides a comparison of leading vendors as measured against 34-criteria divided into the categories of current offering, strategy, and market presence. eYeka received top-ranking in each overall group.
As our global CEO Francois Pétavy commented, we are proud to have a trusted third-party research firm vindicate our hard-work over the past years building the best possible product for our clients. More than anything else, we believe that this report is a significant milestone in recognizing the importance of co-creation in the innovation process.

Co-Creation is defined as cited by Doug Williams of Forrester Research, Inc. in his July 2010 blog post,Social Co-Creation: 9 Benefits And 6 Challenges For Using Social Technologies To Improve Your Products, as “the act of involving consumers directly, and in some cases repeatedly, in the product creation or innovation process.” eYeka was one of the earliest companies to adopt this approach and has the largest global community with nearly 200,000 engaged co-creators.

You can download a copy of “The Forrester WaveTM: Co-Creation Contest Vendors, September 2011” here.

 

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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One Response to eYeka “Sits Atop the Leaderboard” According to Report on Co-Creation Vendors from Leading Independent Research Firm

  1. Pingback: More Than Half of Consumer Goods Companies Will Use Crowdsourcing by 2017 [Gartner Report] | ProductionParty

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