Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

If you learn faster with images than with words, you will find this case study appealing:

Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: « Energizing refreshment » through videos, animations, illustrations and photographs that could be used in its marketing campaigns worldwide.

In this short video, Leonardo O’ Grady, ASEAN Director of Integrated Marketing Communications for Coca-Cola describes his experience working with eYeka’s community of creative.

In the months ahead, we will be rolling out more of such case studies to encourage marketers to learn about online co-creation and how it can help accelerate innovation and marketing for their brands. After all, who else can explain it better than those who have tried it themselves?

If you are a co-creation fan, help us spread the word by sharing our case study and stay tuned for more…

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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3 Responses to Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

  1. Pingback: Five Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group and Heineken | Innovation Management

  2. Pingback: Coke-reate | THINK Marketing

  3. Pingback: 9 der 10 „wertvollsten“ Unternehmen verwenden bereits Crowdsourcing - Your daily source for innovations & crowdsourcing | Your daily source for innovations & crowdsourcing

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