Eyeka creator’s video goes viral

Do you remember Coca-Cola’s creative contest on reinterpreting ‘Energising Refreshment’?

In addition to the videos that Coca-Cola has nominated for the Cannes Festival of Creativity Awards 2012, another video, created by Rimantas Lukavicius aka korb from Lithuania has been receiving nods from the public, judging from its viral circulation.

Coca-Cola | Contest from KORB on Vimeo.

Director: Rimantas Lukavicius
Camera / DOP: Rolandas Leonavicius
VFX / Design Company: KORB
nCloth concepts: BlackPixels
Harp: Vilija Grenceviciute
Music Company: Audionerve
Production support: STRICTLY PRODUCTION
Year of completion: 2010 – 2011

“This is what happens when legendary image meets sounds of the harp in sterile neutral space.”

With mentions on creative sites like Fubiz, CoolismTV, Stash Media, Ventilate, it seems that this video is building-up quite a following.

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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