eYeka @ Cannes Lions: From UGC to UGI (User-Generated Innovation)

At eYeka, we believe that everyone can show creative brilliance and we are going to prove it at the Cannes Lions where we have been invited to run a workshop on consumer co-creation.

In this workshop, Francois Petavy, Rafe Ring and Joel Cere will show practically how marketers and their agencies can tap into consumer creativity for UGI that tackles their biggest marketing and communication challenges.

Through hands-on involvement, this workshop will reveal the secrets to creating a successful one-line creative brief for consumers, have participants experience the challenges of engaging ordinary people as opposed to professional creative teams and involve them in actual co-creation of innovative solutions. Participants will be able to compare their work with the actual results generated from tapping into a creative global community consumers.

  • Workshop: From UGC to UGI (User-Generated Innovation)
  • Location: Workshop Room
  • Date: Friday 22nd of June
  • Time: 11:00 – 12:00 and 15:30 – 16:30


About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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