We’re proud to officially announce the launch of the Co-Creation Awards. This award is organized by the Co-Creation Association in collaboration with the Co-Creation Forum, Capgemini and eYeka, and is set to benchmark excellence in co-creation for businesses and non-profit organizations, on a global scale. The Co-Creation Awards will celebrate successful implementation of co-creation projects and will reward the best use of co-creation for product, service or process innovation as well as marketing & communication in the private and public sectors.
What is co-creation?
If you’re a reader of this blog, we hope that you have an idea of what co-creation is! Co-creation has become increasingly popular with brands and organizations looking to source fresh ideas for developing new products or creating more engaging and authentic communication. However, in the general discussion about the co-creation trend, it is still useful to define it precisely in order to gather relevant cases for these Co-Creation Awards.
Co-creation is defined as the act of involving customers and/or stakeholders in the innovation, marketing or value creation processes of private or public organizations.
Who can nominate cases?
Companies or organizations that are the prime beneficiary of co-creation projects’ results can submit case studies at www.co-creationawards.org. Partners of the prime beneficiary such as consultancies, experts, suppliers or project participants can submit case studies to the organizers too with the expressed consent of their client. Only case studies from 2012, 2011 or older if they are active case studies not submitted earlier, are eligible.
You can nominate co-creation cases in one of four categories:
- Best use of co-creation for innovation by for-profit organizations: involving clients and/or consumers in the innovation process of a company. This can take various forms such as contests for idea generation, prize competitions, innovation platforms, online innovation communities…
- Best use of co-creation for marketing by for-profit organizations: involving clients and/or consumers in the marketing of a product or brand. This can include advertising contests, brand communities, collaborative marketing campaigns…
- Best use of co-creation for innovation by non-for-profit organizations: involving citizen and/or users to co-create new products and services with governments or NGOs. This can include idea contests, engagement platforms, online innovation communities…
- Best use of co-creation for marketing by non-for-profit organizations: involving citizen and/or users to increase public awareness around a cause or a public project. This can include advertising contests, online communities, participative marketing campaigns…
What happens next?
The submissions will be reviewed by an expert panel of the Co-Creation Awards organizing committee. An international jury comprising of thought-leaders in co-creation and marketing will be unveiled at a later date.
If the co-creation case fits the definition of co-creation shown above and falls into one of the four categories, it will be publicly featured as a Nominee of the 2012 Co-Creation Awards. As an official nominee, each case will be judged based on 7 criteria: investment or the organization, originality of the case, reach of the initiative, interactivity with the audience, stakeholder satisfaction, added value for the stakeholders, and notoriety of the co-creation initiative.
The 2012 Co-Creation Award winners will be announced on the 8th of November during a live, streamed event hosted by Capgemini in the Netherlands. Both nominees and winners of the 2012 Co-Creation Awards will have the right to use the mentions « Co-Creation Award Nominee 2012 » and « Co-Creation Award Winner 2012 » in their marketing campaigns.