Discover our « Do It With Them, Not For Them » co-creation webinar, March 28th at 10AM CET

eyeka the co-creation community

In a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global scale directly from consumers, companies like Procter & Gamble, Coca-Cola and Unilever have found a secret weapon to market their brands faster and better without the hurdle of transforming their entire organization into a creative powerhouse. Companies who choose to involve consumers in their innovation and marketing processes are able to make more relevant product, to bring them to market faster, and to communicate them better.

These companies innovate and market WITH consumers, not just FOR consumers. To introduce you to the logic of co-creation with consumers, we invite you to our « Do It With Them, Not For Them : Leveraging Online Co-Creation to Reinvent Innovation and Marketing » webinar. François Pétavy, CEO of eYeka, will cover the following topics through real-life examples:

  • What is co-creation and crowdsourcing?
  • What expectations should brands have towards co-creation and collaboration with consumers ?
  • How to engage consumers into co-creation? What are their motivations ?
  • At which stages of the innovation and marketing process is this approach most relevant ?
  • How does this impact organizations, and what are the success factors ?
  • What is the ROI of co-creation for brands and why is it a key for sustainability?

For those of you who are very keen to discover online co-creation beforehand, we invite you to read our whitepaper Online Co-creation to Accelerate Marketing and Innovation, which has been written by eYeka with renown experts in the field of marketing and innovation. To register for the webinar, click HERE or on the below image. Hope to see you around!

Click to access the webinar registration page

Click to access the webinar registration page

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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5 Responses to Discover our « Do It With Them, Not For Them » co-creation webinar, March 28th at 10AM CET

  1. Ainhoa Gorostidi says:

    Dear Eyeka team,

    I would be interested in joining to see this webminar but next friday in holidau and iwoudl be not possible for me to join.
    If you are going to replay it in any other day, I would like to have the possibility to join.

    I couldn’t also join to the 28th of February meeting, it was last time change in the agenda and I couldn’t make it.

    Best Regards
    Best Regards

    • Yannig says:

      Hello Ainhoa,
      glad you are interested, too bad you can’t make it! But there are some good news: The first is that we will organize more webinars in the future, so you will certainly be able to jump in. The second is that we always record and share the webinars afterwards, so you can catch up whenever you want. The recording of our last webinar about eYeka PULSE is online at http://news.eyeka.net/2013/03/the-discover-eyeka-pulse-webinar-is-on-youtube/
      In the near future, we’ll have them all on a dedicated website called « eYekademy » so stay tuned if you can.
      Hope this helps,
      Yannig from eYeka

  2. Pingback: Slides of our “Do It With Them, Not For Them” webinar | eYeka's Thought Leadership Blog

  3. Howdy! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks

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