Slides of our “Do It With Them, Not For Them” webinar

Last week, we hosted our second webinar, “Do It With Them, Not For Them : Leveraging Online Co-Creation to Reinvent Innovation and Marketing. » François Pétavy, CEO of eYeka, presented the logic of co-creation with consumers in innovation and marketing processes, which enables companies to make more relevant products, to bring them to market faster, and to communicate them better. We are now happy to share the slides that François used for his presentation:

A warm thank you to all participants for their interest, their time and questions. We were delighted to see higher participation than on our first webinar, it was great having such an attentive audience. We hope to see you around in the next one!

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at
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