Crowdsourcing? The agency creative no bulls’ view

fujiiConsumers are populating YouTube with a staggering 72 hours of video every minute. Many feature their favorite brands. Marketers are starting to notice. What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to the industry? And most importantly, are they of any use to the professional “ideas men”?

Toru Fujii, Senior Creative Director for ADK will share his honest views and experience with crowdsourcing in an enlightening webinar on June 13th, 10AM CEST. Register HERE to attend the live session or to access the recorded webinar afterwards.

About Toru Fujii:

Toru has gained more than 50 creative awards and nominations in local and global festivals including 2 World Medals at New York Festivals, 2 finalists at IBA and was awarded Best Creator for Japan Industrial Advertising. He has been energetically serving on the juries for Cannes Lions Festival of Creativity 2010,the New York Festivals, the MENA Cristal Festival, Singapore Outdoor Advertising Awards and AD STARS.

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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