eYeka Signs Co-creation Partnership with Unilever, Crowdsourcing is Now Mainstream Marketing!

unilever_logoA few months ago, I mentioned in an interview with Crowdsourcing.org that 2013 would be the year when crowdsourcing finally crosses the chasm and enters the mainstream. We are proud today to announce that we have entered into a strategic partnership agreement with Unilever on co-creation. Our appointment is official as of the 1st of June 2013 and covers markets across Asia Pacific, Middle East, Russia and South Africa.

The Unilever and eYeka partnership is a world-first because of its strategic nature and ambition. This is a strong signal that confirms that crowdsourcing is being recognized as a business accelerator. We have long advocated turning to consumers for ideas and content as a source of competitive advantage so we are thrilled to partner with Unilever to bring this approach to a new scale. The eYeka community has already worked with a number of Unilever brands such as Clear, Close Up, Comfort, Cornetto, Lifebuoy, Lipton, Lux, Pond’s.

As we look forward to even more exciting creative challenges in the future, we hope that you will join us, as a creator, as a partner or as one of many leading brands that understand the competitive advantage that putting consumers at the heart of the ideation process can give you. Stay tuned for more exciting updates.

Read the press release:

Read the press release

About fpetavy

François Pétavy, CEO of eYeka, has been focusing on the convergence between technology, marketing and content for more than 13 years. Before joining eYeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François’ past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.
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