Unilever’s intent is to further tap into the open creativity and crowdsourcing platform that eYeka has nurtured over the last few years. The appointment is official as of June 1st of 2013 and covers markets across Asia Pacific, Middle East, Russia and South Africa. eYeka’s online community of 250,000 creators is expected to work across Unilever’s brands to accelerate the creation of more relevant marketing and communication campaigns.
“At Unilever, we believe in putting people first. A key role for us as marketers is to create magic and to excite people with innovative ideas. Inviting creative consumers to give their best ideas offers Unilever a great opportunity to re-invent and challenge ourselves. We have worked with the eYeka community for two years on a number of projects and now extend that relationship further and deeper.”
(Rahul Welde, VP (Media) for Asia, Africa, Middle East, Turkey and Russia, Unilever).
Read the Press Release HERE
Read the June newsletter HERE