John Winsor, CEO of Victors & Spoils and chief innovation officer of Havas and our very own Francois Petavy, CEO of co-creation community eYeka co-authored a provocative thought-piece on the Omnicom-Publicis merger. It is provocative as it contains a fundamental truth: this merger is designed to fight a new reality but only delays the inevitable. Ultimately, it is the whole agency model that needs a rethink.
Read this excellent article here.
