Our Newsletter of August 2013: Finding The Campaign Idea For CarrefourSA’s 20th Birthday

Carrefour is the second largest retailer in the world. It entered the Turkish market 20 years ago, where the brand is known as CarrefourSA, and welcomes over 90 million consumers every year. CarrefourSA wanted to celebrate its 20th anniversary in Turkey by creating a year-long campaign, but the company had yet to find THE campaign idea that would strengthen its emotional bond with consumers in a creative and engaging way.

We connected CarrefourSA with our global community of creators and invited them to create videos and print ads that illustrate the CarrefourSA family experience. In just 24 days, CarrefourSA received over 100 campaign ideas from more than 30 countries, showing in various ways how such a large hypermarket could fit into families’ lives. One of these ideas, which used the Turkish “nazar” on a logo, struck a chord with the brand’s marketing team. The creator won the contest, and CarrefourSA collaborated with him to co-create the anniversary campaign on a national scale.

Read the case study HERE

Read the August newsletter HERE

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
This entry was posted in Newsletter and tagged . Bookmark the permalink.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *