Carrefour is the second largest retailer in the world. It entered the Turkish market 20 years ago, where the brand is known as CarrefourSA, and welcomes over 90 million consumers every year. CarrefourSA wanted to celebrate its 20th anniversary in Turkey by creating a year-long campaign, but the company had yet to find THE campaign idea that would strengthen its emotional bond with consumers in a creative and engaging way.

We connected CarrefourSA with our global community of creators and invited them to create videos and print ads that illustrate the CarrefourSA family experience. In just 24 days, CarrefourSA received over 100 campaign ideas from more than 30 countries, showing in various ways how such a large hypermarket could fit into families’ lives. One of these ideas, which used the Turkish “nazar” on a logo, struck a chord with the brand’s marketing team. The creator won the contest, and CarrefourSA collaborated with him to co-create the anniversary campaign on a national scale.