UNILEVER : Crowdsourcing bid for torrent of fresh ideas to reinvent how we shower

It is often said that the best ideas occur in the shower but in a modern twist, Unilever is thinking outside the cubicle with the announcement it will harness the potential of ‘crowdsourcing’ in its quest to discover the shower of the future.

We have asked our community of creators to wow us with an original and revolutionary design for the next generation of showers, combining an enjoyable experience with preservation of the environment.

The winning submission for an environmentally friendly shower is in line for a cash prize and a trip to London to actually develop the idea. Read the official announcement from Unilever here.

Phil Giesler, Vice President, New Businesses Unit for Unilever said the move was in line with taking increased responsibility for the way in which Unilever brands are consumed and that it would allow for the potential of crowdsourcing to deliver a coherent solution to a complex challenge.

Michiel Leijnse, Water and Innovation brand director for Unilever said: « We all love our morning shower yet the showering process hasn’t changed in decades. It consumes substantial amounts water, requires a significant amount of energy to heat that water and it isn’t great for the skin. « As part of our commitment to making sustainable living commonplace, we’d like to reinvent the shower in a way that reduces its environmental impact while enhancing the user experience, » said Michiel.

In the words of our CEO, François Pétavy “This initiative is a tremendous opportunity for our community to have an impact on our environment. We are proud to be invited by Unilever to participate in such a meaningful endeavour. »

You can join the contest on eYeka.

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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