Our Newsletter of September 2013: Boosting Schick’s Media ROI With Titanium-grade Videos

Click on the image to see the September 2013 newsletter

Schick Quattro Titanium is a stylish razor marketed by Energizer Holdings under the Schick brand. Consumers value Quattro Titanium razors because the 4 titanium-coated blades offer a comfortable, smooth shave while the edging blade provides extra precision in harder to reach spaces. To reinforce Quattro Titanium’s positioning and dramatize the difference titanium can make, Schick was looking for authentic and creative content that would drive online user engagement.

We connected Schick with our global community of creators and invited them to create videos and print ads that show moments when Titanium can give an unexpected edge by transforming an object into a stronger and more durable Titanium version. Among 112 entries from 34 countries, Schick selected 3 videos and tested them on Google TrueView in Japan alongside sponsored content from a famous Anime franchise. Campaign results showed that the videos produced by eYeka creators had the highest View-Through-Rates (21%) and the lowest cost to conversion (54% v. historical).

Watch the case study video HERE

Read the September newsletter HERE

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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