Schick Quattro Titanium is a stylish razor marketed by Energizer Holdings under the Schick brand. Consumers value Quattro Titanium razors because the 4 titanium-coated blades offer a comfortable, smooth shave while the edging blade provides extra precision in harder to reach spaces. To reinforce Quattro Titanium’s positioning and dramatize the difference titanium can make, Schick was looking for authentic and creative content that would drive online user engagement.
We connected Schick with our global community of creators and invited them to create videos and print ads that show moments when Titanium can give an unexpected edge by transforming an object into a stronger and more durable Titanium version. Among 112 entries from 34 countries, Schick selected 3 videos and tested them on Google TrueView in Japan alongside sponsored content from a famous Anime franchise. Campaign results showed that the videos produced by eYeka creators had the highest View-Through-Rates (21%) and the lowest cost to conversion (54% v. historical).
Watch the case study video HERE
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