François Pétavy, eYeka Talked About Crowdsourcing ROI at the Crystal Apple Festival, Istanbul


A picture worth a thousand words… François Pétavy brought crowdsourcing to Istanbul at the prestigious Crystal Apple Festival (Kristal Elma). The festival topic was « To Make a Difference. »  Fittingly, François showcased numerous case studies showing how crowdsourcing significantly increased the return-on-investment of marketing and media initiatives. You can see a selection of those crowdsourcing case studies on our website. Here’s a tweet by Serfi Altun, founder of the brand building consultancy IdeaBakery (which is also our local partner in Turkey) showcasing the community motivation framework 4Fs:

Have a great day!

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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