A picture worth a thousand words… François Pétavy brought crowdsourcing to Istanbul at the prestigious Crystal Apple Festival (Kristal Elma). The festival topic was « To Make a Difference. » Fittingly, François showcased numerous case studies showing how crowdsourcing significantly increased the return-on-investment of marketing and media initiatives. You can see a selection of those crowdsourcing case studies on our website. Here’s a tweet by Serfi Altun, founder of the brand building consultancy IdeaBakery (which is also our local partner in Turkey) showcasing the community motivation framework 4Fs:
— Serfi Altun (@serfideabakery) September 26, 2013
Have a great day!