KLM’s Halloween Special Powered By eYeka

Click to see th original contest brief on eYeka

In our recent white paper on video content marketing we talked about the importance of creating content, as opposed to advertising, to make your message more likely to be seen and shared online. Earlier this year, KLM challenged our community to « show us what happens when a phone addict tries to do everything, even the impossible from his phone. » The objective was to create original content that KLM could leverage to promote its own « one-stop » travelling offer on mobile devices.

One of the videos, created by community member Niwina from Singapore, was a perfect fit for Halloween, adding context to content. It’s witty, it’s funny, it’s well-executed… We hope you enjoy it (see below). You can also watch it here on Youtube and, if you are a Chinese speaker, on Youku.

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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