In our recent white paper on video content marketing we talked about the importance of creating content, as opposed to advertising, to make your message more likely to be seen and shared online. Earlier this year, KLM challenged our community to « show us what happens when a phone addict tries to do everything, even the impossible from his phone. » The objective was to create original content that KLM could leverage to promote its own « one-stop » travelling offer on mobile devices.
One of the videos, created by community member Niwina from Singapore, was a perfect fit for Halloween, adding context to content. It’s witty, it’s funny, it’s well-executed… We hope you enjoy it (see below). You can also watch it here on Youtube and, if you are a Chinese speaker, on Youku.