Marketers are struggling to deliver the high volume of branded social content that social channels demand. According to the 2013 Chief Marketer Social Media Survey, 37% of marketers feel that creating social media content is too time-consuming, while 13% don’t know what content to create and 29% feel that there is never enough fresh content.
On March 18th, eYeka & Unruly announced a partnership to help advertisers to keep up with demand to create and distribute content 365 days a year. Advertisers will now be able to produce, distribute and measure end-to-end social campaigns across the web thanks to a new global partnership between marketing technology platform Unruly and eYeka, the leading crowdsourcing community.